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Work On Containers For Cosmetic Packaging In The Future 6 Popular Trends
Zhejiang Cosme Packaging Co.,Ltd | Updated: Feb 13, 2019

Cosmetic packaging is evolving at a rate no less than dosage forms. Recently, the most important impact on cosmetic packaging is from environmental protection (ECO-friendly) to the daily popularity of consumer lifestyle of mobile phones. With the increasing importance of packaging, brand merchants continue to work hard in containers to attract consumers'attention.
Cosmetic packaging is evolving at a rate no less than dosage forms. Recently, the most important impact on cosmetic packaging is from environmental protection (ECO-friendly) to the daily popularity of consumer lifestyle of mobile phones. With the increasing importance of packaging, brand merchants continue to work hard in containers to attract consumers'attention.

Beauty Stream hosted a conference on the impact of modern life on cosmetic packaging at the Hong Kong Asia-Pacific Beauty Exhibition, which was held in Hong Kong from November 14 to 17 last year. The speakers were Anne-Catherine Auvray, Editorial Director of Beauty Stream, and Michele Superchi, Marketing Manager of Italy.

Beauty Stream is an American company established in 2009 to analyze and forecast the trend of cosmetic fashion. It can rapidly analyze and forecast all fields of cosmetic industry, such as skin care, makeup, hairdressing, nail care, raw materials, design, packaging, strategy, marketing, advertising and retail.

The absolute influence of bloggers on the field of makeup.

Anne-Catherine Auvray and Michelle Superchi analyzed the latest packaging trends from six core issues: "Time-Strapped", "More Than Just Green", "Picture-Perfect", "Digitalization & Technology", "Ultra-Customization", "New Scent Rituals" and introduced the cases and key words respectively.

First of all, "Time-Strapped" means that with the daily travel and the acceleration of the pace of life, portable products began to prevail. With the increasing demand of convenience consumers, cosmetic packaging catering to this trend is also evolving.

The first key word is "Travel-Friendly", and the representative products reflecting this trend are Geka's MINI ESSENTIALS and MAC's Little MAC.

The second and third keywords are "On-The-Go Convenience" and "Ultra-Slim". Beauty Pouch, Beauty Perfecting Matifying Kit, C-Firma Serum of Drunk Elephant and Powder Spray of Quadpack are all small and light products.

"More Than Just Green" is popular all over the world with healthy life and consumption. Packaging is also pursuing the trend of environmentally friendly. Eco Lips, Switch Fresh, Treofan, Sulapac, Tincture and other product containers are very simple, and 100% of them can be recycled. Differentiated environmentally friendly processes have attracted attention.

"Picture-Perfect" simply means that the container is very photographic. Anne-Catherine Auvray said that "now cosmetic bloggers have absolute influence. The content they upload through social networks or YouTube can even determine the success or failure of the product, especially the more special the container packaging of the cosmetic product is, the higher the probability that the palace will be.

The representative products reflecting this trend are "Rollerwheel Liquid Liner" of MAC, "PUMP N VOLUME MASCARA" of Diorshow, and "Cosmo+" of Cosmogen.

In addition, digital technology has a great impact on cosmetic containers. The key words of "Digitalization & Technology" are "Smart At-Home", "Beauty Tracking", "Connected Packaging". The aroma and skin tester connected with mobile phones are representative examples. Consumers can mix and match various fragrances through mobile apps, and the innovation of products arouses attention.

Ultra-Customization, as its name implies, is the ultimate customization. This trend has also become a new form of luxury, that is, the traditional luxury concept of customized products for customers is revived. The key words here are "Clip & Match", "Bespoke", "2-in-1", which mainly represent the products of Aptar's Nomix, Capsum & Centdegres'surprise your skin"and MAC's"Bold Bad Lash Mascara".

Finally, the meaning of "New Scent Rituals" is that the container packaging of perfume has also begun to innovate. The examples are Jo Loves's "Perfume PaintBrush", Derek Lam's "10 Crosby Perfume Perfume", the "Derek" of the "Derek" and the "Qi and so" of Derek.


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